To protect, promote and grow the swimming pool and spa industry.
SPASA is structured and resourced to support efforts and activities that align with one or more of the organisation’s five key pillars:
To deliver on these pillars, we employ a house of brands architecture, offering products, services and supporting activities to differing target audiences under a range of distinct brand names and identities:
Each of these brands is a key resource for the industry, owned and invested in by SPASA. While practically operated as an independent and profitable entity, each brand is integral to the broader SPASA ecosystem, sharing interdependencies and relationships with others in the stable.
Our network of brands has been calibrated to offer specific solutions that address the varying needs, pain points and preferences of our members – and in a way that facilitates our commitment to the SPASA pillars. When combined these brands form a full-scope industry offering, while the discrete brand approach allows members to draw on the specific elements and activities that will deliver the most value to their business.
