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SPASA Victoria is proud to announce the launch of a new industry advertisement titled 'A lifetime of memories' which will be aired in the lead up to the 2015 Pool & Spa Show.

Ad 1

Tugging at the heartstrings, the ad is set to appeal to a sense of nostalgia about the simple joys of being in the water as a child. This will work especially well from a young parent's perspective and highlight the aspirational quality of providing a pool or spa for their family, just as their parents did.

We want the consumer to feel as though owning a pool is not just a decorative water feature, but an arena to inspire and create lifelong memories.

To view the ad visit